Frites Artois Mobile Tour Kit
Evolving from its 2022 debut in Miami, Frites Artois is a festival activation designed to celebrate communal indulgence and culinary exploration through a curated experience featuring signature sauces by Roy Choi.
This latest iteration elevates the footprint into a more sophisticated and immersive environment, aligning with Stella Artois’ new global brand identity. While embracing a more refined visual language, Frites Artois retains its playful spirit through a thoughtful interplay of texture, light, and form—balancing geometric precision with organic expression, such as the bottle-cap motif, to create a dynamic and inviting spatial experience.
This latest iteration elevates the footprint into a more sophisticated and immersive environment, aligning with Stella Artois’ new global brand identity. While embracing a more refined visual language, Frites Artois retains its playful spirit through a thoughtful interplay of texture, light, and form—balancing geometric precision with organic expression, such as the bottle-cap motif, to create a dynamic and inviting spatial experience.
Category: Experiential Design, Brand Identity
Role: Art Direction & Design
Collaborators: Katie Porrata
Year: 2023
Role: Art Direction & Design
Collaborators: Katie Porrata
Year: 2023