Walmart Fall Statement Windows 2025
With the increasing societal push to return-to-office, the fall campaign focused on the hustle and bustle of daily life and the need for looks that transition with you throughout the day. The backdrop of an urban fall setting grounded our story telling of the fashinable working class on the move. It was important to make the city feel accessible, that no matter where you were from, it felt like your city. It was important that the return-to-office theme felt exciting and fresh, so the team made the choice to infuse bright colors and fun patterns with some subtle nods to mid-century modern offices. For the event portion, the team brought the city in the windows to life with drinks from the “Style Cafe,” a lookbook publication, and fresh bouquets that associates could costumize.
Category: Experiential Design, Spatial Design
Role: Art Direction & Design
Collaborators: Muoi Le, Nicole Miller
Year: 2025
Role: Art Direction & Design
Collaborators: Muoi Le, Nicole Miller
Year: 2025