For the back-to-school campaign, Walmart wanted to highlight the importance of making every student feel like their authentic selves through personal style. The design team wanted to focus on creating spaces where students come together: the cafeteria/auditorium, the gym, and the library. These spaces of community gathering set the stage for each individual to shine together. Wood motifs and a primary color palette serve as the connecting thread throughout the windows, creating a sense of warmth and nostalgia for the start of a new school year.