Year
2023
Category
Experiential,
Art Direction,
Design
Role
Art direction and design for event brand identity and spatial design.
Team
CD: Robert Navarro
2023
Category
Experiential,
Art Direction,
Design
Role
Art direction and design for event brand identity and spatial design.
Team
CD: Robert Navarro
Michelob Ultra x Netflix
Super Bowl Party 2023
Awards: The Drum Award (In-Person Category for Experience)
During Super Bowl weekend, Michelob Ultra and Netflix partnered up with the singular mission to deliver an unforgettable experience that introduced and celebrated the new era of golf. The full takeover of Top Golf Scottsdale featured a two-part event– Netflix’s ‘Full Swing’ premiere followed by Michelob’s ultimate Super Bowl party. For Michelob, it was a moment that perfectly embodied the brand ethos—"It's Only Worth It If You Enjoy It." The overall campaign aimed to celebrate a new era of golf, targeting young & multicultural drinkers with an interest in both sports and entertainment.
For the event I was tasked with art direction and design, which included environmental props inspired by Caddyshack’s iconic Bushwood Country Club, retro athelete pennants, digital screen content, and more.
Year
2022
Category
Experiential,
Brand Identity,
Design
Role
Designer tasked with developing the event's brand identity, website, illustrations, promotional material, merch, signage, exterior mural and more.
Team
Design Director: Hannah Smith CD: Katie Porrata Designers: Kathleen Harmon & Ana Choi Photography: Julia Rose Andreasen
2022
Category
Experiential,
Brand Identity,
Design
Role
Designer tasked with developing the event's brand identity, website, illustrations, promotional material, merch, signage, exterior mural and more.
Team
Design Director: Hannah Smith CD: Katie Porrata Designers: Kathleen Harmon & Ana Choi Photography: Julia Rose Andreasen
Frites Artois Miami by Stella Artois
With Frites Artois—a 3 week Wynwood pop-up in Miami—Stella Artois invited guests to add a little flavor to the simple things in life by upgrading classic fries to pomme frites through a unique brand-owned dining experience. The pop-up showcased a range of tasty collaborations featuring notable local chefs and tastemakers in art, music and style for guests to discover and celebrate, while sharing the beautiful fusions of flavor and culture, together.
Awards: 2022 Pro Awards Bronze (Best Culinary or Spirits Promotion)
Year
2021
Category
Branding / Packaging
2021
Category
Branding / Packaging
Voya
Voya Hard Kombucha is a conceptual better-for-you-alcohol brand that offers a new drinking experience through its organic ingredients and effervescent flavors. Whether it's a night in with friends or a day on the beach, Voya goes where you go. Striving to elevate any adventure in your life, Voya is meant to be a clean, crisp beverage that doesn't hold you back so you can focus on creating deeper connections.
Year
2021
Category
Typography
2021
Category
Typography
Cambre
Cambre (pronounced ‘kambər) is based on the French word cambré, a ballet term meaning “arched.” Evoking the bends and curves of a dancer, Cambre is an elegant and playful modern display serif.
Inspired by the looping “a” in Victor Artis’ Kaftan, letterforms are meant to emphasize and push the boundaries of a glyph’s bends and curves.
Cambre was hand drawn and refined on paper, later being translated to digital.
