Year
2023

Category
Experiential,
Art Direction,
Design

Role
Art direction and design for event brand identity and spatial design.

Team
CD: Robert Navarro

Michelob Ultra x Netflix
Super Bowl Party 2023

Awards: The Drum Award (In-Person Category for Experience)

During Super Bowl weekend, Michelob Ultra and Netflix partnered up with the singular mission to deliver an unforgettable experience that introduced and celebrated the new era of golf. The full takeover of Top Golf Scottsdale featured a two-part event– Netflix’s ‘Full Swing’ premiere followed by Michelob’s ultimate Super Bowl party. For Michelob, it was a moment that perfectly embodied the brand ethos—"It's Only Worth It If You Enjoy It." The overall campaign aimed to celebrate a new era of golf, targeting young & multicultural drinkers with an interest in both sports and entertainment.

For the event I was tasked with art direction and design, which included environmental props inspired by Caddyshack’s iconic Bushwood Country Club, retro athelete pennants, digital screen content, and more.