Year
2023
Category
Experiential,
Brand Identity,
Design
Role
Art direction and design for updated brand identity and spatial design.
Team
CD: Robert Navarro
2023
Category
Experiential,
Brand Identity,
Design
Role
Art direction and design for updated brand identity and spatial design.
Team
CD: Robert Navarro
Michelob Ultra Night Run Miami
After a successful 5+ years in Canada, Michelon Ultra was ready to bring down their Night Run from the north and host the first US Michelob Ultra Night Run in Miami. The night consisted of a 5k run through Miami’s virbant downtown that finished at the FTX Arena for a high energy night of libations and dancing.
Michelob’s objective for bringing the race to the States was to recruit a new pipeline of future drinkers that are younger and more diverse. With this in mind, the goal was to develop a brand design that would better connect with the young, American market.
Note: work is conceptual and did not go to final production
The Before:
Canadian Michelob Ultra Night Run Brand
Proposed Look & Feel:
Miami-based Night Run Branding
Proposed Design:
Miami-based Night Run Branding
